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9 Reasons People Are Putting This On Every Set Of Keys They Own, And Taking Their AirTag Off

Rating 4.9 Excellent 7,000+ reviews
1,000,000+ customers
Summary:

Every key finder beeps. A beep tells you the room, then you're on your knees with a phone torch. This one beeps and flashes a bright light, so you see your keys instead of hunting for them.

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★★★★★ 4.9 stars · 7,000+ reviews · 1,000,000+ customers
01 · HOUSE KEYS

Your Keys Aren't Lost. They're Three Feet Away, In The Dark.

Nine times out of ten your keys never left the house. They're down the side of the sofa, in yesterday's coat, under a pile of post, at the bottom of a bag.

That's exactly where a beep fails you. Sound bounces off furniture. You can hear your keys for ten minutes and still not put your hand on them.

Ring the Smart Tag and it beeps and flashes a bright light. The sound gets you to the right room. The light shows you the exact spot, even in the dark, even under something.

Most people find them in under ten seconds.

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02 · CAR KEYS

A New Car Key Costs Hundreds. This Costs $23.

Modern car keys aren't cut, they're programmed. A replacement fob can mean a dealer appointment, a few hundred dollars and days without the car.

And most of the time they were never gone. They slid down the side of the seat, into the footwell, or under the passenger mat in a dark car park.

The light is what makes the difference in a car. A phone torch lights up everything except the one spot you need. Ring the tag and you'll see your keys before you've bent down.

It's rain and dust resistant, so it lives on the ring all year.

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03 · VS AIRTAG

Same Apple Network. No Coin Cells. And It Lights Up.

The Smart Tag runs on the same Apple Find My network as an AirTag, so you get the same map, the same billion-plus devices, the same app that's already on your iPhone.

Three things are different, and they're the three things people complain about.

It lights up. An AirTag only beeps. Ours beeps and flashes, which is the whole game when your keys are under something in the dark.

No coin cells, ever. It charges over USB-C in about 90 minutes and runs around a year. No CR2032s, no tag that quietly died three weeks ago.

The keyring hole is moulded into the frame. An AirTag doesn't come with one, so that's a holder sold separately, and those holders snap.

fix-lp172-03-airtag-vs-tag-v2
Spotminders Smart TagAirTag
Apple Find My networkYesYes
Flashing lightYesNo
BatteryUSB-C rechargeable, around 1 yearCoin cell, replaced
Keyring holeMoulded into the frameHolder sold separately
SubscriptionNoneNone
04 · THE FOUNDERS

We Built It Because We Kept Losing Our Own Keys

We're Karl and Kevin. We started Spotminders because we were tired of losing the things that make a day fall apart. Passports, wallets, keys.

The cards came first, and over a million of them later, the question we got most was always the same. What about keys?

So we looked at what everyone was already using, and the complaints were identical every time. The beep isn't enough. The battery dies without warning. The holder snapped and now the tracker's gone too.

Five rounds of prototypes later: sound and light, USB-C instead of coin cells, and a keyring hole moulded straight into the aluminium frame so there's nothing to buy and nothing to break.

We carry them on our own keys. So does everyone on our team.

Karl Toom, Co-Founder of Spotminders

REAL USERS, REAL RESULTS

We asked customers how things changed after three months with a Smart Tag on their keys.

94%say they find their keys faster than before
87%say the light is the feature they use most
81%have one on more than just their keys
92%say they'd never go back to a coin-cell tracker
05 · EVERYTHING ELSE

It Clips Onto Anything You'd Hate To Lose

It started on keyrings. It didn't stay there.

Customers clip them to gym bags, handbags, backpacks, laptop sleeves, camera bags, suitcases, tool bags and kids' school bags. Anything with a zip pull or a strap.

The ring is moulded into the frame, so it clips on in a second and stays on. It's water and dust resistant, and at 12 grams you forget it's there.

And you can share each one with up to five people, so your partner finds their own bag instead of asking you where it is.

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06 · PETS

Clip One To The Collar Before Your Next Walk

The tag on your dog's collar does one job. It waits for a stranger to catch him, read it, and decide to call you.

Clip a Smart Tag on next to it and you open your phone and see where his collar was last picked up, instead of standing at the front door deciding which way to run. In towns and busy parks, that usually gets you close fast.

Then when you're near, ring it. The light is what finds him at dusk, in long grass, behind a shed.

It's 12 grams, so he won't know it's there, and it's rain and mud proof. We'll be straight with you though. It isn't GPS and it won't draw a live trail. It gives you a starting point, which is why there's no subscription.

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07 · QUALITY

Certified By Apple, Not Just "Compatible"

The Smart Tag is MFi certified, which means Apple has approved it to work on the Find My network. It isn't a workaround or a knock-off that happens to connect.

That matters for two reasons. It shows up in the Find My app that's already on your iPhone, so there's no app to download and nothing new to learn. And it's covered by Apple's own privacy protections, the same as any accessory on the network.

The build matches it. Aluminium frame with a ceramic coating, reinforced ring moulded in, water and dust resistant.

Setup takes under a minute. No subscription, ever.

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08 · LOVED BY THOUSANDS

#1 Rated On Amazon. 1,000,000+ Customers.

Over a million people have made the switch, and 7,000+ reviews on Trustpilot rate us Excellent. We're the #1 rated tracker in our category on Amazon.

They came for the same reasons you're reading this. Tired of a beep that never quite found anything. Tired of buying coin batteries. Tired of a tracker that was dead on the one morning it mattered.

Now they've got sound and light, a year of battery, and nothing to subscribe to.

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09 · GUARANTEE

100 Days To Decide. Or Every Penny Back.

Put one on your keys, one on your partner's, one on the spare set, one on the car keys and one on a bag. Live with them for three months.

If they haven't got you out the door faster, email us and get a full refund. No hassle, no questions asked, and actual humans reply.

We can offer that because fewer than 1% ever ask.

Right now it's Buy 3 Get 2 Free, five tags for $117, with a free USB-C charger, a mystery gift and free shipping.

Ready for your first Smart Tag?

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Buy 3 Get 2 Free, five tags for $117 $195, with a free USB-C charger, a mystery gift and free shipping.

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4.9/5 Excellent | 7,000+ reviews

Frequently Asked Questions

It really lights up. When you hit Play Sound in Find My, the tag beeps and a bright LED flashes on the tag itself. That's the whole reason we built it. A beep tells you which room your keys are in, a light tells you which cushion.

Same Apple Find My network, so the map and the coverage are identical. Three things are different. Ours flashes a light as well as beeping. Ours charges over USB-C instead of running on coin cells you have to replace. And the keyring hole is moulded into the frame, so there's no holder to buy and nothing to snap off.

No. The Smart Tag runs on Apple's Find My network, so you need an iPhone, iPad or Mac to set it up and locate it. If you're on Android, this isn't the right product for you and we'd rather tell you now than after you've ordered.

Around a year on a full charge, depending on how often you ring it. A full charge takes about 90 minutes over USB-C, and you can see the battery level in the Find My app, so it doesn't die on you without warning.

Neither. There's nothing to download, because it uses the Find My app that's already on your iPhone, and there's no monthly fee. You buy it once and that's it.

No. The ring hole is moulded straight into the aluminium frame, so it goes on your keys out of the box. Nothing glued on, nothing to break, nothing extra to order.

Open Find My and you'll see where they were last picked up on the map. Every nearby Apple device quietly helps update that location, and there are over a billion of them, so in towns, offices and airports it's usually current. It isn't a live GPS feed, it's a last known location, which is what gets you to the right café or the right car park.

Yes. Each tag can be shared with up to five people, so your partner, your kids or whoever else needs it can ring it and see it on their own phone without going through you.

It's water and dust resistant, so rain, a wet coat pocket, a puddle in a car park and a muddy walk are all fine. It isn't built for being submerged, so we wouldn't take it swimming.

Plenty of customers do. It clips onto the collar ring, it's 12 grams, and it's rain and mud proof. Just know what it is and isn't. It shows you where the collar was last picked up by a nearby Apple device, and the light helps you spot him at dusk. It is not a GPS tracker and it won't draw a live trail across a field.

Under a minute. Open Find My, tap to add the tag, give it a name like "House keys" or "Car keys", done. It arrives charged and ready.

100 days. Use it for a full three months and if it hasn't got you out the door faster, email us for a full refund. No hassle, no questions asked, and a real person replies. Fewer than 1% of customers ever ask.

ⓘ Update

The Smart Tag launched recently and demand has been well above what we planned for.

We've been in and out of stock several times since, and restocks have taken a few weeks.

We'd recommend ordering sooner rather than later, because the Black Friday bundle is the first to sell out.

To check if it's still available, click the button above.

Comments (18)

SM
Sarah MitchellOk but does the light actually help or is it a gimmick? My AirTag beeps and I still can't find anything
LikeReply2 hours ago
S
SpotmindersHey Sarah! It's the single thing people message us about most. Sound tells you the room, light tells you the spot. It's the difference between a dark footwell taking ten minutes and ten seconds. Let us know what you think when you try it!
LikeReply1 hour ago
DH
Derek HollowayI've had AirTags for 2 years. What actually makes this different? Genuinely asking not being a dick lol
LikeReply5 hours ago
CM
Chris MartinoBro I was the same. Same Find My network so nothing lost there. Difference is it flashes a light and it charges on USB-C so no more coin batteries. Also the keyring hole is part of the metal, my AirTag holder snapped twice
LikeReply4 hours ago
JR
Jason RodrigoWait so I have to charge this? Isn't that worse than a battery I change once a year
LikeReplyYesterday
S
SpotmindersGreat question Jason. It's about 90 minutes on USB-C and it lasts roughly a year, so it's one charge a year instead of hunting a CR2032 in a supermarket. You can also see the battery level in Find My, so it doesn't die on you without warning. Happy to answer anything else!
LikeReply22 hours ago
TG
Tina GonzalezCan my husband and I both see the same tag or do we need one each? He loses his keys more than I do
LikeReply2 days ago
AK
Amanda KirkpatrickDoes this work on a dog collar? Our beagle gets out the gate constantly
LikeReply3 days ago
RS
Rachel SimmonsI've got one on my spaniel's collar. It's not GPS so don't expect a live map, it shows the last place a phone picked it up. In town that's been more than enough for me, and the light is great at dusk
LikeReply2 days ago
LM
Lauren MOn my second order now. One on my keys, one on the car keys, one on the gym bag. The gym bag one has already paid for itself
LikeReply4 days ago
MT
Mike TorresBeen using these for 3 months. The difference is night and day. I used to be late twice a week because of my keys. Been telling everyone at work about it
LikeReply1 week ago
S
SpotmindersThank you Mike! Glad it's working for you.
LikeReply6 days ago
KC
Kevin ChoiWhat's the return policy if I don't like it? Tired of wasting money on gadgets that don't work
LikeReply1 week ago
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